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hat happens when you bring together the greatest minds in real estate? History is made. Real Estate Webmasters (REW) has set out to do just that, assembling a team of legends in the industry to revolutionize CRM.

    As the world's No. 1 custom real estate marketing and software agency, REW has built empires alongside top producers for over two decades. Now, with the help of Gary Ashton of RE/MAX, Justin Havre of eXp Realty, and Ken Pozek of Keller Williams, Morgan Carey is poised to take the top spot in CRM.

    REW's legacy is built on a formula that makes top agents and teams unstoppable online. This includes search engine optimization (SEO), pay-per-click marketing, and custom design. REW's Renaissance website platform is the most search engine-friendly in the world, generating billions of dollars in real estate sales through organic traffic.

    However, REW has shifted its focus to CRM, driven by a desire to help customers convert more leads, retain agents, and drive greater ROI. This journey has seen the firm invest tens of thousands of hours and millions of dollars into building one of the most advanced CRM platforms in real estate.

    To ensure REW truly understood the challenges faced by agents and team leaders, Carey and his wife Carly launched their own real estate team. They experienced firsthand the pain points that traditional CRMs were missing: incomplete data, lack of accountability, fragmented workflows, disjointed communications, and poor lead attribution.

    The result is a platform built around how agents and teams actually work. REW CRM delivers unmatched agent accountability and leadership reporting, combining front-end user behavior, IDX engagement, sold data, and follow-up activity into a single, unified experience.

    To help the firm excel at even higher levels, Carey assembled an advisory board of legends: Gary Ashton, Justin Havre, and Ken Pozek. These leaders have built machines that dominate their markets and generate thousands of transactions a year.

    Their insight is invaluable, and their involvement is game-changing. The three customers alone have been with REW for over 40 years, with a track record of success unprecedented in the industry.

    As part of this collaboration, Ashton, Havre, and Pozek will work closely with REW to ensure that the features and tools drive significant business impact. They share their thoughts on the partnership:

    Justin Havre: "The first features I recommended focused on tracking agent activities that directly impact business growth... AI is another huge category where the best CRMs are focused."

    Gary Ashton: "We've been with Real Estate Webmasters since the very beginning, and in that time, we've become the No. 1 RE/MAX team in the world... This new advisory solidifies what REW has always done: bringing together the best of the best, sharing ideas, and building amazing products."

    Ken Pozek: "The thing I love about REW is the access and collaboration we've always had with the team... For our part in this collaboration, we're really focused on improving the deal-flow portions of the CRM."

    One look at the 2025 roadmap reveals just how significant the REW initiative is. The firm has evaluated the top CRM for real estate, Follow Up Boss, and made a list of features that are beloved by users. However, REW's philosophy is to understand these features and make them even better.

    Some recently completed examples from Carey's CRM roadmap include:

    * Real estate dialer: Agents can use their own phone number while maintaining tracking ability.

    * Conversation logging: Dialers and manual cellphone calls are merged into one dataset for a complete picture of an agent's workflow.

    * Transcripts and AI ratings/feedback: Automatic creation of full transcripts of dialer calls, with AI analysis and feedback to agents.

    At its heart, Real Estate Webmasters is a marketing firm. The company has generated more leads than any other marketing agency over the past 20 years. However, REW has challenged the notion that ROI is difficult to track and calculate, launching features that provide robust marketing/deal-analytics engine on the market today.

    The magic of Deals plus Sources is that the REW CRM now knows everything about the transaction: from the first dollar spent to how much commission was dispersed to both the agent and the brokerage. This provides insights and analytics that no other CRM can match.

    REW CRM is not just software, but a system designed with elite agents and team leaders for elite agents and team leaders. It empowers brokers to hold agents accountable, helps teams grow intelligently, and provides a competitive edge that can't be replicated with off-the-shelf solutions.

    "If you're serious about performance—about winning in your market—you need tools that are built by champions, advised by legends, and optimized for results," says Carey. "Brokers and team leaders, this is your rallying cry."