E
ven with limited design experience and no prior exposure to AI tools, real estate professionals can build a strong brand with the help of AI. Carrie Little, designated managing broker of CarMarc Realty Group LLC in West Chicago, Illinois, made this point during her session at the REALTORS Legislative Meetings in Washington, D.C.

    Little drew on her extensive experience in both real estate and tech education to show attendees how Canva's powerful AI tools can simplify content creation and strengthen their marketing game. Here are some key takeaways from her exclusive Q&A:

    1. What's the biggest misconception about AI tools? Many agents believe they're difficult to use, will replace human agents, or always provide accurate responses. In reality, AI is a tool that can enhance business without losing the personal touch.

    2. How can an agent create a consistent brand identity using Canva? Agents can build a Brand Kit in Canva by uploading their company logo, setting brand colors and fonts, and applying these elements to any template for cohesive branding across all marketing platforms.

    3. What types of social media content perform best in real estate? Content that educates or entertains while showcasing the human side of your business tends to generate engagement. Canva helps streamline this process with ready-made templates and AI tools that make content creation faster and easier.

    4. How can an agent use Canva AI to create multiple marketing assets for a listing? Agents can prompt Canva AI to generate content ideas, copy that content into Canva Sheets, select a social media template, and use the "bulk create" feature to quickly generate posts. This process can scale from three posts to hundreds in minutes.

    5. Do you have a success story where Canva helped an agent stand out or win business? We've used Canva to design blog posts for LinkedIn that combined market data with visually branded content, leading to listing appointments and even an invitation to serve on our city's economic development committee.

    6. How do you see tools like Canva shaping the future of personal branding in real estate? I believe we'll see agents publishing books, guides, journals, and building websites with AI support. Tools like Canva are leveling the playing field, allowing solo agents and small brokerages to compete with big brands.

    7. What advice do you have for agents who might feel intimidated by AI or overwhelmed by new tech options? Start small, use one AI tool daily, and take time to learn how it works. Understanding AI will help you stay ahead and better serve today's tech-savvy consumers.