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n San Antonio, a new wave of homebuyers is emerging: Gen Z. According to Cotality's analysis, this demographic accounted for over 14% of mortgage applications in 2024, a significant jump from the national average of 13%. The Alamo City's relatively affordable median home price of $293,000 has made it an attractive option for young buyers.
While pricey coastal metros struggle to attract Gen Zers, the Midwest and South are seeing a surge in younger homebuyers. This trend is expected to continue as Gen Z grows older and becomes a larger share of the homebuying market. However, many first-time homeowners rely on family support, with Redfin research showing that parents often provide down payments.
Aspiring homeowners are getting creative, too – some are splitting mortgages with friends or investing in rental properties in cheaper cities. With high housing costs and supply crunches making it harder for younger people to become homeowners, San Antonio's affordability has made it a beacon of hope for Gen Zers looking to break into the market.
