T
he Exude Luxury Group, a top-producing real estate firm in Southern California, has joined Compass in San Diego's La Jolla neighborhood. Led by Erika Borunda Ahajanian, the six-person team has closed over $500 million in career sales and is known for working with high-profile luxury clients.

    Ahajanian cited Compass' global reach, cutting-edge technology, and robust marketing tools as key factors in her decision to join the company. "I needed a platform that could deliver best-in-class service to my international clients," she said. The team's private grand opening celebration at its new office featured a live performance by Grammy-winning artist Swizz Beatz.

    The Exude team focuses on serving executives, CEOs, athletes, and artists with tailored strategies for each client and property. Ahajanian emphasized the importance of their exclusive global network, which provides access to off-market deals and high-profile connections. "We approach every situation uniquely, prioritizing privacy, efficiency, and results," she said.

    As a leading figure in San Diego's luxury real estate sector, Ahajanian has experience in banking, corporate finance, and enterprise technology. She has appeared in national media outlets such as CNBC and The Wall Street Journal, and is known for her expertise in the local market.

    Despite economic shifts, Ahajanian believes the upper tier of the San Diego luxury market remains active, driven by limited inventory, high demand, and lifestyle appeal to domestic and international buyers. "Cash transactions remain common at the top end, and we're seeing more off-market deals than ever," she said.