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win Cities real estate agent Bryan Clapper has gained a massive following on social media with his humorous videos poking fun at Minnesota culture. Despite being called "vulgar and unfunny" by some online trolls, fans in Maple Grove, Stillwater, and Edina adore him. Clapper's approach is to use humor to set himself apart from other real estate agents who often rely on bland marketing tactics.

    After two years of inconsistent revenue, Clapper decided to promote himself on social media with his wit, video production skills, and snarky personality. His viral pitch in January that Canada should annex Minnesota sparked a massive response, followed by his popular "Get to Know" series this spring. The series offers practical real estate information, fun facts, and pithy insights about various Twin Cities suburbs.

    Clapper's jokes often play on stereotypes, but he insists they're meant to be lighthearted and in good fun. For example, his Maple Grove video jokes about the suburb being a place where people give up their fun years to become parents and move out to the suburbs. His Stillwater video pokes fun at Wisconsin, not the city itself.

    While some may call Clapper "vulgar and unfunny," fans say he should forget real estate and do stand-up comedy instead. They've even used his videos to encourage their cousin in Phoenix to move to Minnesota. Clapper attributes the love for his videos to locals' simultaneous penchant for humility and pride in exceptionalism.

    Clapper's business has seen a significant boost since going viral, with tripled income this year and more consistent closings. He plans to continue making community videos, aiming for at least 50 more, as long as they remain funny. His goal is not to become a famous influencer but to attract clients who share his sense of humor and enjoy working with him.