T
he 2028 Olympic Games in Los Angeles are just three years away, but the city's luxury rental market is already feeling the heat. Vacancy rates for high-end homes are dwindling as top athletes, oligarchs, and corporate executives start making their moves to secure exclusive accommodations.

    Rental companies like LuxJB are fielding multiple calls a week from potential renters looking for properties in Beverly Hills, Hollywood Hills, and West Hollywood. The company's portfolio ranges from $1,900-a-night villas to $150,000-a-night mansions, with the most luxurious option – a 39,000-square-foot mansion – already rented out from January to August 2028 for a staggering $2.4 million.

    LuxJB's founder, Hank Stark, notes that Olympic federations and major sports brands are also vying for prime rentals, often requiring multiple bedrooms, private chefs, and breathtaking views of the Hollywood hills. Even athletes themselves are competing with these high-end renters, who prefer to stay in luxury accommodations rather than the Olympic Village's dorm rooms.

    Rental prices are already 40% higher than usual due to the Games, and experts expect them to rise further as the event approaches. Nightfall Group, another luxury rental company, has secured a $160,000 booking for the 2028 games, with their typical Hollywood Hills rentals commanding $110,000. The city's short-term rental industry is already tight, made worse by increasing restrictions and the aftermath of January wildfires that left many mega-mansions leased out.