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home that remains on the market for an extended period without receiving serious offers is considered a stale listing. This can be due to various factors, including overpricing, poor timing, or cosmetic upgrades. Buyers often view these properties with skepticism, assuming there's something inherently wrong with them.
However, this stigma may not always be justified. In fact, a stale listing can present an opportunity for buyers who are willing to look beyond the property's surface issues. According to Padraic Gallagher, founder and managing broker of Story Residential at Compass in Hoboken, New Jersey, "Buyers start their search a year out. They're very well educated on the market and inventory these days." As a result, they may assume that a stale listing has major structural problems or other issues.
The definition of a stale listing varies depending on the market and how quickly similar properties sell. In general, it's considered a property that's been listed for longer than the average number of days on the market in its area. Gallagher notes that luxury properties tend to sit longer due to their appeal to a smaller group of buyers.
Steven Finkelstein, a broker-associate with Russo Real Estate in Teaneck, New Jersey, attributes stale listings to overpricing and poor timing. He suggests that sellers may need to adjust their pricing or make repairs to increase buyer interest. Finkelstein also emphasizes the importance of proper marketing, including high-quality photos and information.
While buyers should be cautious when considering a stale listing, they shouldn't rule it out entirely. Finkelstein recommends negotiating the price down if necessary and being open-minded about the property's potential. Sellers who find themselves in this situation need to evaluate what went wrong and consider making repairs or changes to increase buyer interest.
Ultimately, every buyer views a property differently, and what one person sees as a problem may be an opportunity for another. As Finkelstein notes, "All it takes is one buyer."
