U
nited Real Estate Expands National Network with Addition of MORE Realty

    Portland, OR-based MORE Realty has joined United's national network, expanding the company's presence to 34 states and over 22,000 agents. The firm, led by founders Denise and Paul Knighton, will retain ownership, name, leadership, and staff while benefiting from United's resources.

    MORE Realty, founded in 2015, grew to 900 agents operating in four states within a decade, making it the largest brokerage in Oregon. With the support of United, they plan to triple the number of clients served within three to five years.

    Paul Knighton, President and CEO of MORE Realty, cites trust in United's people and added opportunities as key drivers for their decision. "We've found good people we can trust in United," he said. "Their talent, collaboration, and resources will enable us to work toward something greater together."

    The partnership brings several benefits to MORE Realty operations, including access to United's Bullseye Cloud-Based Productivity Platform and National Referral Network.

    United Real Estate Group CEO Dan Duffy highlights the alignment of values between the two companies: "Every decision we make is guided by our commitment to helping our partners and agents grow and thrive."

    This affiliation marks the second large brokerage to join United in the past year, following Premiere Plus Realty's March 2024 affiliation.