U
nited Real Estate earned a spot on the Franchise Times Top 400 for the ninth straight year, ranking it among America’s largest franchise brands by systemwide sales. The company led the real‑estate category with a 4.8 % sales increase, earning No. 4, while its sister firm, United Country, ranks No. 5. The list also includes giants like McDonald’s, Chick‑fil‑A and Planet Fitness, underscoring United’s eight‑time Inc. 5000 fastest‑growing status.
United attributes its consistent climb to a dedicated support network that empowers every agent and owner‑operator with innovation and resources. The firm aims to double its size over the next three years by attracting high‑performing brokerages and expanding its national presence. In the past 18 months, United expanded in Florida and the Pacific Northwest, adding Portland‑based MORE Realty with 900 agents and Naples‑based Premiere Plus Realty with 1,500 agents. These alliances underscore United’s appeal to brokerages seeking scalable growth and the benefits of a national affiliation.
President Rick Haase said, “Our sustained growth stems from a mission‑driven culture and the outstanding performance of our brokers, owners, agents and staff. We’ve built a model that lets affiliates thrive in any market, and we’re proud to see our network expand with partners like MORE Realty and Premiere Plus Realty.”
United’s competitive edge lies in its proprietary Bullseye™ Cloud‑Based Productivity Platform, a flat‑fee compensation structure and support services. Agents retain 96 % of earnings while accessing advanced tools, training, mentorship, real‑time analytics, automated marketing and a mobile app that streamlines transaction management, driving profitability and performance.
United’s expansion strategy includes acquisitions, such as the partnership with MORE Realty in Portland, which has 900 agents, and the addition of Premiere Plus Realty in Naples, Florida, with 1,500 agents. These moves position United as a national brokerage offering local expertise and the resources of a large franchise.
The company’s culture emphasizes collaboration, continuous learning, and data‑driven decision making. Agents receive quarterly performance reviews, mentorship from seasoned brokers, and access to a library of educational content covering market trends, technology, and business development.
United’s commitment to innovation is evident in its investment in AI‑powered lead generation tools and virtual tour technology, helping agents attract and close deals more efficiently. The brokerage’s focus on technology and support has earned recognition from industry analysts and a growing base of loyal affiliates.
Learn more at JoinUnitedRealEstate.com.
