R
yan Young, co-founder and CEO of Fello, shares his insights on building a top-producing team in real estate. As someone who transitioned from being a professional chef to a successful agent, he emphasizes the importance of hard work and dedication. "There's an abundance of opportunities for anyone willing to put in the work," he says.

    Young attributes his success to applying a restaurant work ethic to the real estate industry, working 14 hours a day, six days a week. He advises new teams to focus on three key areas: lead with revenue, build their own brand, and work tirelessly. "Repetition is key – don't overcomplicate this business," he emphasizes.

    Young notes that building a team isn't for everyone, citing individual agents who are more profitable due to lower costs and organic referral-based businesses. To succeed, one must be committed to the operational aspects of building a team.

    Keeping client databases up-to-date and messaging on target is crucial. Young recommends leveraging technology to analyze data points and deliver relevant information in real-time. He encourages agents to become obsessed with their database, treating it as an asset, and being intentional about building quality contacts.

    Ultimately, Young believes that profitable businesses will thrive through volatility by focusing on their databases and delivering targeted messaging.