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real estate and business financing expert shares insights on 2025 trends, investor strategies in a volatile market, and balancing profit with social responsibility. According to Forbes, established real estate trends for 2025 include the standardization of virtual tours, rising prices, and increased costs for new and existing properties.
Jeniece Sampson, an award-winning realtor and experienced investor, recommends navigating the current market by negotiating concessions, considering adjustable-rate mortgages, and exploring seller financing. She advises focusing on suburban markets like Charlotte, Raleigh, and Tampa in the U.S., as well as Calgary and Edmonton in Canada, which offer strong rental demand.
Rental properties remain a good investment opportunity, particularly in Canada, where high housing prices sustain demand. Investors are increasingly turning to creative financing solutions, such as private mortgages and "subject-to" deals. When flipping properties, Sampson suggests targeting cost-effective renovation potential and focusing on areas with growth potential.
For beginners, she recommends exploring unconventional financing sources like private loans secured by property, joint ventures, and seller financing. Real estate crowdfunding is also an option for smaller projects. Sampson's experience in auto financing has taught her to assess creditworthiness, handle objections, and develop marketing strategies, skills that have proven invaluable in the real estate business.
In 2022, she received awards for record-breaking performance despite economic turbulence. She attributes this success to adapting to market conditions, understanding client needs, and developing an intuitive sense of when to buy low and sell high. Sampson's psychology background has also helped her grasp both parties' drivers in negotiations, allowing her to propose solutions that benefit everyone.
She advises building relationships with banks and private lenders through transparency and professionalism, providing full deal details and maintaining regular communication. Successful businesses must balance profit with social responsibility, and Sampson recommends investing in local charities, volunteering, or backing affordable mortgage programs for teachers and medical workers.
A case study demonstrates practical solutions by selling a challenging property at 20% above market value using rebranding, securing an anchor tenant, and implementing seller financing. The universal takeaways from these examples are the importance of innovative solutions, flexible financing, and understanding people's needs in real estate success.
