T
he National Association of Realtors' Clear Cooperation Policy (CCP) has sparked intense debate and controversy, with heated discussions on social media and beyond. In an effort to find a compromise, the American Real Estate Association (AREA), founded by Jason Haber and Mauricio Umansky, has proposed a new policy called "Clear Collaboration Policy." This rule would still require agents to advertise listings on a multiple listing service (MLS), but it would give sellers and agents more flexibility in how they're advertised after that.

    The AREA's proposal aims to respect seller choice, enhance competition, and safeguard MLS integrity. Haber says the announcement is just the beginning of outreach efforts to the industry, and the trade group has submitted the idea to NAR. He hopes opponents will see this as a rational policy that can move the industry forward.

    The CCP requires Realtors to advertise homes on an NAR-affiliated MLS within 24 hours of marketing. Proponents believe it maximizes listing reach and benefits sellers, while opponents argue it's anti-competitive and restricts seller choice. NAR has held meetings on the future of CCP but hasn't made a final decision.

    Compass CEO Robert Reffkin has been vocal in his opposition to CCP, which he believes would limit innovation and stifle alternative marketing strategies. Compass's "three-phase marketing plan" seems designed to take advantage of CCP going away, with listings becoming exclusive if the rule is rescinded. The debate has led to heated exchanges between Reffkin and other industry leaders, including NextHome CEO James Dwiggins.