I
n the male-dominated world of real estate, women have made significant strides in recent years. However, despite their growing numbers and influence, they still face unique challenges that can make the profession a daunting one.
According to the National Association of Realtors, women comprise approximately 65% of all real-estate agents in the US, yet they remain underrepresented in leadership roles. This disparity is reflected in the experiences of four female brokers who shared their stories with Business Insider.
Bess Freedman, CEO of Brown Harris Stevens in New York, has been in real estate for over two decades and has seen firsthand how women are often expected to "hustle twice as hard" to prove themselves. She recalls a time when she was pitching a listing while caring for her newborn daughter, only to be questioned by the seller about whether she would have enough time to show the apartment.
Freedman's experience is echoed by Danielle Andrews, a broker in Tallahassee, Florida, who has navigated the industry as a woman and a minority. She has faced sexism and bias from contractors and clients alike, often being told that she doesn't know something simply because of her gender. To combat these challenges, Andrews prioritizes preparation and confidence, always researching potential clients and taking precautions to ensure her safety.
Lindsey Harn, a real-estate agent in San Luis Obispo, California, has found that being a woman can actually be an advantage in the industry. She believes that women are often more sensitive and detail-oriented when it comes to homebuying and selling, which can be beneficial for clients. However, she also notes that older men sometimes view younger women as weak or unknowledgeable, making it harder for them to negotiate deals.
Mallory Bogard, a broker in New York, has seen how people respond differently to messages from men versus women. She believes that women are often expected to provide more facts and research when delivering tough news, rather than simply stating their opinion. To combat this double standard, Bogard is teaching the women on her team how to assert themselves and deliver messages with confidence.
These stories highlight the complexities of being a woman in real estate, where sexism and bias can be subtle yet pervasive. Despite these challenges, women like Freedman, Andrews, Harn, and Bogard are breaking down barriers and paving the way for future generations of female brokers.
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