Z
illow has been quietly introducing a new feature on select listings, allowing home shoppers to explore different offer strategies and their likelihood of being accepted. The tool provides users with local insights, including market trends and the length of time properties have been listed for sale. Based on this data, Zillow offers a recommended "offer strategy" that prospective buyers can use to determine the best price range for their offer.

    The feature allows users to select from four different offer scenarios - strong, competitive, moderate, or weak - and view estimated likelihoods of each being accepted. After exploring these options, users can connect with a Zillow partner agent to discuss the property and offer strategies. However, the tool does not send an offer directly to the seller or listing agent.

    While this feature incorporates data from Zillow's Zestimate, it is not a replacement for the popular home valuation tool. Instead, it uses Zestimate data along with other market information to determine price ranges for different offers. The extent of the rollout and which properties are included in the test is unclear, but the feature is expected to be expanded nationwide later this year.