The agency pxlbrands, based in Düsseldorf, is undergoing a strategic reorientation and will in future operate under the name "PXL Real Estate Brands". As part of this restructuring, Moritz Bagel is joining the company as a managing partner. The agency will henceforth consistently focus on the comprehensive marketing of real estate projects across all asset classes. Carl Jonas Schippel, the agency's founder, remains actively involved with the company as a partner and will support its further development in an advisory capacity.
Schippel will increasingly dedicate himself to expanding his entrepreneurial activities in the real estate sector as Managing Partner of the VIVIT Group. The original agency was established by him in 2019 as a consulting boutique for the repositioning of properties and has since successfully realised over 100 projects for medium-sized companies and corporate groups in the real estate industry. In 2021, it was divided into two independent units: the agency pxlbrands (now PXL Real Estate Brands) and the VIVIT Group as an independent real estate company. Both have since operated with separate teams and clearly delineated business areas.
Expertise and Service Spectrum
Moritz Bagel brings more than 18 years of experience in strategic brand management and the implementation of holistic campaigns. During his career, he advised companies such as Porsche, Mercedes-Benz, Lufthansa and Deichmann. Prior to his engagement with PXL Real Estate Brands, he worked at Accenture Song, where he operated at the intersection of creativity and data-driven brand management. He also possesses in-depth industry knowledge from the real estate sector, which he acquired, among other things, as a member of the management board of a leading real estate marketing agency, as Head of Brand Development for a PropTech company, and by managing the marketing of flagship projects for SIGNA Real Estate over six years.
With the renaming to "PXL Real Estate Brands", the agency sharpens its profile as a specialised partner for the real estate industry. The service spectrum encompasses the entire range of real estate marketing, with a focus on developing differentiating project identities and strong brands. This combines AI-supported, standardised processes for maximum efficiency with individually developed strategies and formats for complex projects.
Moritz Bagel stated that real estate today requires more than just good locations and spaces; it needs a clear identity and compelling narratives to generate attention in a challenging market environment and accelerate market success. He emphasised that PXL Real Estate Brands addresses this by developing eye-catching brands and marketing measures with a deep understanding of markets and target groups, which set projects apart from the competition and ensure lasting success. Carl Jonas Schippel added that the agency has asserted itself in a demanding market since its founding in 2019 and has continuously evolved. With Moritz Bagel, the agency gains a strong entrepreneurial impetus with high brand competence and deep industry understanding, who will elevate PXL Real Estate Brands to the next level, Schippel said.
