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Market analysis··1 min read

Rental housing affordability deteriorates in eight British regions

According to recent data from Propertymark, rental housing affordability has deteriorated noticeably in eight regions across the United Kingdom.

AI generatedRental housing affordability deteriorates in eight British regions – AI-generated illustrative image
Rental housing affordability deteriorates in eight British regions. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

Affordability in the British rental market is coming under increasing pressure. Across a total of eight regions in the United Kingdom, prospective tenants must now demonstrate a noticeably higher income to secure a mid-market property. This is confirmed by recent findings from the industry body Propertymark.

The trend highlights the ongoing divergence between general wage growth and asking rents. For people searching for a home, this means landlords and letting agents are applying significantly higher salary thresholds during tenant referencing before a tenancy agreement can be signed.

Scotland and Wales lead the trend

Scotland recorded the steepest increase in required salaries. There, the income needed to rent an average property rose by 3.2 per cent year on year, marking the sharpest rise across the entire survey period.

The situation is similarly pronounced in other parts of the country. In Wales, the required salary level climbed by 3 per cent year on year, closely followed by the South West region of England, where an increase of 2.5 per cent was registered. Across all eight affected areas, financial barriers to entry for new tenants continue to grow.

  • —Scotland recorded the highest increase in required income, with a rise of 3.2 per cent.
  • —Wales followed with a 3.0 per cent year-on-year increase in required salaries.
  • —In the English region of the South West, the required salary level increased by 2.5 per cent.

Propertymark's analysis demonstrates that strain in the rental market is by no means confined to major urban conurbations. Instead, affordability pressure is increasingly spilling over into distinct regional markets, making mid-tier housing less accessible to broad sections of the working population.

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