European hospitality group Habyt has officially commenced operations at its first property in the Austrian market on Bruno-Marek-Allee in Vienna's Nordbahnviertel. Developed by STRABAG Real Estate, the property comprises 319 fully equipped units and responds to the growing demand for flexible stay models in urban locations.
At the ceremonial opening held under the title The Grand Housewarming, Habyt founder and CEO Luca Bovone welcomed more than 100 guests from the real estate sector, the tourism industry and Vienna's cultural scene. The concept targets business travellers, conference delegates, remote workers and long-stay guests, offering flexible booking periods ranging from a single overnight stay to several months.
Differentiated accommodation mix and sustainable construction
The property's apartment offering is divided into various categories, each designed for up to two people. All units feature their own kitchenette, a combined dining and workspace, as well as high-speed Wi-Fi. The building is complemented by communal co-working areas, a gym and a sauna.
- —69 standard studios ranging in size from 21 to 25 square metres
- —129 premium studios measuring 21 to 31 square metres, alongside 113 units with balconies (21 to 28 square metres)
- —Two superior apartments with separate living areas across 39 square metres
- —Six accessible studios with floor plans between 26 and 31 square metres
From a construction perspective, developer STRABAG Real Estate relied on resource-conserving components. Materials used during construction included carbon-optimised concrete with reduced clinker content, sheep's wool insulation in partition walls, and greened facades and roof areas. Speaking at the opening, Erol Milo, Head of Commercial at STRABAG Real Estate, stressed that the modern serviced-apartment operation bridges the gap between traditional hotels and the regular housing supply in the Nordbahnviertel.
Neighbourhood integration and dining expansion
Alongside overnight accommodation and in-house amenities such as laundry services and parking facilities, the building pursues a deliberate opening towards the surrounding neighbourhood. In early 2027, the ground floor is set to be enhanced with an all-day dining concept accessible to hotel guests, staff from nearby office locations and local residents alike, an approach the operator sees as a central link to the community.
