The Neu-Ulm-based Taste Hotel Group has taken over the interim operation of the hotel at Osterbucher Platz 1 in Aalen, Baden-Württemberg. This measure secures the continued existence of hotel operations in a regionally economically significant location. The hotel has 147 rooms, an in-house restaurant with an outdoor terrace, and conference facilities. Direct access to an adjacent thermal spa complements the offering.
The takeover aims to ensure the smooth continued operation of the hotel. This applies to both arriving guests and business partners, as well as the existing staff, who should continue to benefit from an established hotel offering and quality of service. The Taste Hotel Group is known for managing city hotels catering to both business travellers and leisure tourists.
Location and Operator Concept
The Taste Hotels concept is based on an attractive price-performance ratio, modern amenities, and hospitable service. The facilities are also designed to meet the needs of conferences, seminars, and other events. The management of the Taste Hotel Group, represented by Sascha Frieß, expressed a positive view of the Aalen location, its attractiveness for business and leisure travellers, and the existing infrastructure.
The strategic decision for Aalen was also made due to the region's economic strength. The Taste Hotel Group selects its locations based on convenient transport links to offer business travellers easy accessibility and enable holidaymakers to explore the respective regions comfortably. With this takeover, the group expands its portfolio, which already includes locations in other German cities.
Portfolio of the Taste Hotel Group
The existing hotel portfolio of the Taste Hotel Group comprises several locations in Baden-Württemberg and other federal states. Each of these hotels follows the central corporate concept of combining modern hospitality with functional amenities to meet diverse guest needs.
- —Heidenheim
- —Hockenheim
- —Kulmbach
- —Jettingen
- —Backnang
In addition to the aforementioned locations, a hotel in Dresden is also part of the portfolio. The strategic placement of hotels in easily accessible locations remains a core aspect of the Taste Hotel Group's expansion strategy.
