Hotel brand The Cloud One Hotels has opened its first location in the British capital. The Cloud One London-Hyde Park is situated on Lancaster Gate in the immediate vicinity of Hyde Park. The property combines the structural fabric of an ensemble of Victorian townhouses with the ambience of traditional London private clubs. The architecture is characterised by period features such as high ceilings, historic stucco work and rounded arches.
For the interior design, the concept draws on a combination of classic style elements and contemporary designer furniture, alongside materials such as natural stone, leather and brass. To emphasise its local roots architecturally, the company partnered with British manufacturers. Wall coverings by Farrow & Ball and Morris & Co. were used, whilst lighting and furniture include designs by Tom Dixon. Regionally produced tiles in the bathrooms and a colour palette of cream, dark green and brown tones also establish a link to the parkland.
Differentiated spatial zoning and conference facilities
The floor plan of the terraced townhouses is reflected in a tripartite division of the ground floor. In addition to the Hyde Park Salon with reception and fireplace area, guests have access to the Reading Room with library elements and workspaces for meetings. The culinary focal point is The London Club, which serves as a breakfast area in the morning and a bar in the evening. In addition, the property features meeting facilities for up to 30 people.
The guest rooms are fitted with wall panelling, box-spring beds and textiles in coordinated shades of green. Daniel Müller, Co-CEO of Motel One Group, explained on the occasion of the market entry that London thrives on the contrast between historic architecture and contemporary dynamism. The property aims to bring this urban character to guests while offering a tranquil retreat.
Transport connections and portfolio strategy
The location is characterised by its urban infrastructure. Lancaster Gate underground station is roughly five minutes away on foot, whilst Paddington station, offering a direct link to Heathrow Airport, can be reached within approximately 15 minutes on foot. With this opening, The Cloud One Hotels continues its strategy of expanding its brand presence in key city-centre locations across European metropolitan areas.
