The "HomeExchange State of Trust Report 2026" was produced in a collaboration between HomeExchange and Ipsos BVA. This international study addresses the multifaceted question of how trust is generated in contemporary times and what significant function it holds in diverse social contexts.
The findings of this survey are relevant for understanding interpersonal relationships and the acceptance of new concepts based on trust. Particularly in the context of the real estate industry, where transactions and cooperations require a high degree of trustworthiness, the study results offer valuable insights.
Methodology and Research Focus
The methodological basis of the "HomeExchange State of Trust Report 2026" was a comprehensive survey conducted by Ipsos BVA, an internationally renowned market and opinion research institute. The analysis focuses on the dynamics of trust and its influencing factors in a globally networked society. Both established and new forms of building trust are considered here.
The study aims to paint a nuanced picture of the current trust landscape and to identify potential developments for the coming years. The insights gained contribute to a better understanding of the complexity of trust as a social capital and to the development of corresponding strategies in business and society.
Relevance for the Real Estate Sector
For the real estate sector, the report's findings are of particular interest, as trust forms the basis of every successful transaction. Whether it concerns the purchase, sale, or rental of properties, the willingness of parties to trust each other significantly influences the process and its outcome. The study could provide indicators for changing expectations and preferences regarding trust mechanisms.
In particular, the role of platforms and intermediary services, such as those represented by HomeExchange, is illuminated by such studies. They show to what extent digital solutions and their reputation can contribute to the establishment of trust. The data obtained could thus serve as a basis for optimising business models and strengthening customer confidence.
