An analysis conducted by the real estate marketing platform PropertyBox shows that real estate agents who use professionally produced property videos on social media platforms achieve significantly greater reach. The study, which took place in June 2026, proves that video posts generate an average of six times more impressions than posts with static images. This finding underscores the growing importance of visual content in digital marketing for the real estate industry.
Influence of video content on social media
The data published by PropertyBox demonstrates the superiority of video formats in terms of user interaction. During the reporting period of June 2026, video posts recorded over 8.1 million impressions. This indicates a much higher visibility and greater engagement from target audiences that can be reached through moving image formats. The study reinforces the need for real estate professionals to adapt their marketing strategies and increasingly invest in the production of high-quality video content.
In addition to impressions, PropertyBox also registered a significant number of clicks that led directly to agents' websites. In total, 212,000 clicks were generated through video content. This conversion rate highlights the direct benefit of videos not only for brand awareness but also for generating qualified leads and direct customer engagement. Such metrics are crucial for evaluating the ROI of marketing investments in digital real estate marketing.
Strategic implications for real estate agents
The results of the PropertyBox analysis can be interpreted as a clear recommendation for real estate agents to increasingly focus their marketing budgets and resources on the production of video content. Given the high impressions and click-through rates, professional property videos offer an effective way to appeal to potential buyers and tenants and to present properties objectively. Investment in high-quality video productions can therefore prove to be a decisive competitive advantage.
The adoption of these findings is not exclusively limited to large agencies. Smaller real estate offices can also increase their reach and intensify interaction with their target audience through the targeted use of videos. However, this requires strategic planning and the provision of appropriate resources to create videos that are both informative and aesthetically appealing.
