The 196+ forum Munich is establishing itself as a central communication platform for experts in the hotel and real estate industry. The event, which takes place on 7 and 8 October, is aimed at investors, project developers, operating companies, property owners, as well as architects, designers, consultants and suppliers to the hospitality sector. The forum serves to facilitate a targeted exchange on market trends and innovative concepts in the hotel industry.
The agenda of the 196+ forum Munich includes a diverse conference programme that creates networking opportunities at a European level. An integral part of the first day of the event is the presentation of the “Hospitality UPGRADE Award 2026” to start-ups, which will take place in the late afternoon of 7 October. This award underscores the importance of fostering new businesses and technologies within the industry.
Award Ceremony and Additional Programme
The highlight of the event will be the gala evening for the presentation of the “Hotel Property of the Year 2026” award. This celebratory setting will take place in the ballroom of the Hotel Bayerischer Hof and will honour the most significant project developments of the past year. The “Hotel Property of the Year” award is considered an important benchmark for outstanding properties in Germany and beyond.
In addition to the main programme, the second day of the event, 8 October, offers a special additional programme. The “Walk & Talk Tours” are scheduled for this day in Munich city centre. They allow participants to explore selected real estate projects and locations on-site and to exchange ideas in an informal setting. This format promotes direct knowledge transfer and an understanding of specific local conditions.
The combination of specialist lectures, award ceremonies and practical tours makes the 196+ forum Munich an indispensable date for all stakeholders interested in the development and prospects of the European hotel real estate market.
