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Aman Group launches luxury brand ATMA with major project in Miami

Aman Group is expanding its portfolio with the luxury brand ATMA, kicking off with a roughly 320-metre tower featuring residences and a hotel in Miami's financial district.

AI generatedAman Group launches luxury brand ATMA with major project in Miami – AI-generated illustrative image
Aman Group launches luxury brand ATMA with major project in Miami. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

Aman Group, the parent company of hotel brands Aman and Janu, is expanding its portfolio with the new ultra-luxury brand ATMA. The name originates from Sanskrit, meaning "the spirit" or "the true self". The concept centres on so-called performance living, combining athletic performance, recovery, and nutrition-focused gastronomy. Tennis player Novak Djokovic has been signed as a global partner, playing a key role in shaping programmes across the disciplines of longevity, nutrition, wellness, and racket sports.

The brand's global debut is marked by the ATMA Miami project in the Brickell district. The scheme is located directly on Brickell Bay Drive along the five-mile Baywalk and offers direct access to Biscayne Bay via its own dedicated marina. The design of the skyscraper, which stands roughly 320 metres (1,049 feet) tall, was conceived by SHoP Architects and features sweeping balconies as well as floor-to-ceiling windows. Interior architecture is handled by Studio Paolo Ferrari, featuring biomorphically inspired design and lighting concepts tailored to the circadian rhythm.

Large-scale sports and wellness centre on Biscayne Bay

A central component of the new build is the wellness and spa centre covering roughly 11,150 square metres (120,000 square feet), which will rank among the largest facilities in Miami. The amenity includes a racket sports club with indoor tennis and padel courts overlooking the water, studios for individual and group training, mobility and conditioning labs, and a medical wellness centre. The property is complemented by dining concepts, bars with live music, and event spaces.

The mixed-use concept brings together a hotel, a private members' club, and branded residences. Residential floor plans range from one to five bedrooms, with six-bedroom penthouses offering expansive east-to-west views situated at the top of the tower. Dedicated amenities are provided for residence owners, which can be accessed independently of the hotel operations.

  • —Private swimming pool along with dedicated fitness, yoga, and thermal spa areas for residents
  • —Exclusive residents' lounge and integrated co-working zones
  • —Priority access to the marina as well as admission to the reserved ATMA Club

Vlad Doronin, Chairman and CEO of Aman Group, pointed to the group's 38-year history as the foundation upon which the new brand concept is built. The stated aim is to combine sophisticated design with systematic programmes for longevity and recovery. In addition to the initial location in Miami, future ATMA projects are planned for both metropolitan hubs and remote destinations.

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