The Hansgrohe Group has appointed Benjamin Holzer, 45, as Vice President AXOR. Holzer will take over the management of the Business Unit from 1 August 2026. In this role, he will be responsible for the significant strategic development of the international luxury brand AXOR. This appointment comes at a strategically important time for the AXOR brand.
The Hansgrohe Group is strengthening AXOR's independence through targeted strategic initiatives. An example of this is the introduction of a quality-oriented, selective sales system in Europe. These measures are designed to sharpen its positioning in the luxury segment and lay the foundations for further international growth. Holzer brings extensive experience to this role.
Continuous Development and Brand Management
Benjamin Holzer has been part of the Hansgrohe Group since 2001 and has significantly shaped the development of AXOR over many years. Since 2019, he was responsible for AXOR Product Management, where he played a key role in the strategic direction of the brand. In the following years, he consistently drove the further development of the product portfolio and, as Head of Product Management AXOR, provided important impulses in the areas of innovation and design.
Holzer emphasised that AXOR stands for individual luxury solutions, exceptional design, and close collaboration with globally renowned designers. He stated that he considers it an honour to take responsibility for this brand and aims to further expand AXOR's position as a leading design brand in the luxury segment, together with the international team, to inspire architects, interior designers, and design-oriented customers worldwide. His many years of experience, deep understanding of the brand, and connection to the international design and architecture world qualify him for AXOR's next growth phase.
Benjamin Holzer succeeds Olivier Sogno, 51, who will in future be responsible for Corporate Marketing at the Hansgrohe Group. Since 2019, Sogno successfully led the AXOR brand through a period of strategic growth and continuous brand development. Under his leadership, the brand's global presence in the luxury and design segment was significantly strengthened, important growth initiatives were driven forward, impactful collaborations with leading designers were established, and personalisation was further established as a central element of the AXOR brand experience.
