Center Parcs Nordborg Resort, which officially commenced operations on 20 June 2025, reports remarkably positive results one year after its opening. With over 160,000 guests and more than 450,000 registered overnight stays, the holiday park has established itself as a relevant destination for various guest groups, including families, couples, groups of friends, and nature holidaymakers.
The primary source markets, in addition to Germany, include the Netherlands and Belgium. A significant finding is also the appeal from international markets such as the United Arab Emirates, Israel, the USA, and Great Britain, which underlines the resort's global attractiveness. A particular feature of the first year of operation was the return of many guests, sometimes multiple times, indicating high satisfaction with the Nordborg Resort's offerings.
Market Positioning and Regional Impact
Gitte Hoeg Andersen, Sales & Marketing Manager at Center Parcs Nordborg Resort, expressed positivity about achieving the set goals in the first year. She particularly highlighted the engagement of German guests and the resort's precise alignment with the needs of this market, which helped attract new target groups to the region.
The resort's strategic location, ensuring good accessibility from Northern Germany, combined with a diversified leisure offering and a sustainable concept, has positioned the holiday park as an attractive destination for German holidaymakers. The Center Parcs concept, which includes weather-independent activities, high-quality accommodation, and nature-based experiences, meets a growing demand in the German tourism segment.
The development of the resort also had a measurable impact on the tourism figures for the Sønderborg region. In 2025, a total of 1,719,818 overnight stays were registered there, representing an increase of 16.3 per cent compared to the previous year. The exceeding of the one-million mark for foreign overnight stays is particularly noteworthy.
Leisure facilities in the region also recorded an aggregate growth of 14 per cent during the same period, illustrating the increasing importance of high-quality holiday offerings in the destination. As further proof of the resort's strategic orientation, it received DGNB-GOLD certification, an internationally recognised seal of quality for sustainable construction. This reflects the ambition to combine modern holiday experiences with responsible resource management.
Operational Key Figures
- —More than 450,000 overnight stays
- —Over 160,000 guests
