The DEHAG Hospitality Group will celebrate its 50th anniversary in 2026, a milestone marking the company's evolution from an initiative founded by hoteliers for hoteliers to a central player in European hotel management. For half a century, the group has shaped the hotel industry with its expertise and services, and today it stands as a stable and future-oriented company with a clear vision for the coming decades.
The group supports over 1,600 hotels and hotel chains through a wide range of services. The portfolio comprises 18 hotel brands, including established names such as Best Western and WorldHotels. The service spectrum ranges from consulting and management to cost and process optimisation, as well as automation and digitisation. These approaches aim to increase the profitability, competitiveness, and visibility of the supported hotel properties.
The DEHAG Hospitality Group acts as an overarching umbrella for several specialised companies, each serving specific areas of the hotel industry. Besides the hotel brands and sales services of BWH Hotels, these include progros, specialising in purchasing and supply chain management, and unitels consulting for accounting and management services. allinvos is dedicated to digitisation, while B.W. Hotel GmbH, as the general partner of B.W. Hotel Betriebsgesellschaft, leases and operates hotels.
Numerous Anniversaries and Strategic Positioning
DEHAG's 50th company anniversary is accompanied by further significant birthdays within the corporate group. Best Western International looks back on 80 years of history, while Best Western in the DACH region celebrates its 40th anniversary. progros also celebrates its 40th anniversary, unitels consulting its 30th, and allinvos its 20th anniversary. These parallel milestones underscore the long-term stability and integrative character of the association.
- —Best Western International: 80 years
- —Best Western DACH region: 40 years
- —progros: 40 years
- —unitels consulting: 30 years
- —allinvos: 20 years
Marcus Smola, Chairman of the Board of the DEHAG Hospitality Group and CEO BWH Hotels Central Europe, emphasised that the developments of recent decades demonstrate the formative role of collaborative structures and partnership-based cooperation in the hotel industry. This development has transformed an initial idea from committed hoteliers into a broadly positioned corporate group with diverse competencies and services. Jochen Oehler, CMO of the DEHAG Hospitality Group and CEO progros, added that the goal has always been to support hotels and hotel groups with economically sensible and partnership-based solutions to promote profitability and guest orientation.
The DEHAG Hospitality Group currently employs approximately 165 staff at its locations in Eschborn, Vienna, and Zurich. Business operations extend to hotels in Germany, Austria, Switzerland, and other countries in the Central Europe region.
