The urban lifestyle hotel brand Ruby, a subsidiary of IHG Hotels and Resorts, has entered the French market with the opening of Ruby Lilou in Marseille. This also marks the introduction of the Ruby Workspaces concept to the French market. The hotel is strategically located between the Vieux Port and the creative quarter La Joliette, which allows for a combination of maritime influences with the brand's typical design-oriented approach.
The design of Ruby Lilou is inspired by Marseille's port culture and its creative autonomy. It offers a total of 237 rooms. A central part of the offering is an all-day bar with a cafe, which also provides for live music events. A special feature is the 300 square metre rooftop terrace, which offers a panoramic view stretching to the Mediterranean Sea and is accessible to both hotel guests and the local community. Room rates start from 130 EUR per night for one person, including breakfast.
Integration of Flexible Workspaces
Parallel to the hotel opening, the Ruby Yani Workspace was introduced, complementing the hotel's offerings with flexible work solutions. This area comprises over 126 workstations, designed as private offices, meeting rooms, and communal areas. The concept of Ruby Workspaces is tailored to the needs of modern working styles and offers various access options. Monthly memberships for the co-working spaces are available from 60 EUR, while day passes are offered from 30 EUR.
Strategic Expansion and Market Positioning
With the establishment of Ruby Lilou in Marseille, the brand continues its international expansion strategy. The company aims to operate a global portfolio of over 120 hotels within the next decade. This development underscores Ruby Hotels' efforts to expand its presence in key European markets and further disseminate the 'Lean Luxury' concept. The combination of hotel and co-working spaces reflects an integrated approach aimed at a broad target group.
- —237 hotel rooms at Ruby Lilou
- —All-day bar with cafe and live music
- —300 m² rooftop terrace with sea view, also for the local community
- —More than 126 flexible workstations at Ruby Yani Workspace
The choice of location in Marseille, between the historic Vieux Port and the dynamic creative quarter La Joliette, positions the new property in an environment with high visitor frequency and cultural relevance. This supports Ruby Hotels' strategy to address urban centres with appealing design and functional offerings.
