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Panattoni and Borussia Dortmund extend and deepen partnership

Logistics and industrial developer Panattoni and Borussia Dortmund are continuing their two-year partnership as an advertising partner and network member.

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Panattoni and Borussia Dortmund extend and deepen partnership. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

International industrial and logistics real estate developer Panattoni and Bundesliga football club Borussia Dortmund are continuing their commercial partnership. Both parties have agreed not only to extend the duration of the collaboration, but also to expand the substantive scope of their joint activities.

The extension follows directly on from an initial term of two years. During this period, Panattoni served as an official advertising partner of the club and was also an established member of Borussia Dortmund's corporate partner network. This existing foundation serves as the starting point for the deepened cooperation.

Continuity in the corporate partner network

By extending its commitment, the property company consolidates its presence in the professional sports arena. Following the first two years of their joint association as an advertising partner and network member, the interface will now be used to pursue synergies in a business context and strengthen mutual ties.

For Borussia Dortmund, the agreement represents continued cooperation with an established player in the commercial and logistics property sector. The partnership underlines that alliances between sports organisations and the property industry are oriented towards continuous and dependable relationships.

Targeted deepening of joint activities

At the centre of the new agreement is the expansion of previous initiatives. The past two years provided the foundation on which the next phase of the partnership builds. Both sides are focusing on stability in their commercial exchange.

With the decision to continue the partnership, Panattoni and Borussia Dortmund emphasise their shared commitment to maintaining existing network connections in a forward-looking manner. The arrangement documents the willingness of both partners to firmly pursue the collaboration established over the initial two-year phase.

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