The abolition of the legal continuing education obligation for real estate brokers has led to a restructuring of the training market. The European Education Centre for the Housing and Real Estate Industry (EBZ) interprets this development as an opportunity to redefine the quality and relevance of further training measures. The focus is no longer on fulfilling legal requirements, but on increasing the competitiveness of participants.
Klaus Leuchtmann, CEO of EBZ, emphasises that the need for specialist expertise remains unbroken. He explains that successful property brokerage in the current market situation requires more extensive knowledge than just a few years ago. This is due to far-reaching transformations in the housing and real estate industry.
Adaptation to market changes
The industry is undergoing change due to various factors. Artificial intelligence, advancing digitalisation, the establishment of new marketing channels, tightening legal frameworks, and changing customer expectations characterise brokers' daily work. Furthermore, the new conditions for the energy supply of residential buildings have a lasting impact on professional practice. EBZ is responding to these developments with a consistent further development of its own portfolio of offerings.
In future, the focus will be on qualifications that offer immediate practical benefits for everyday professional life. In addition to the established certificate course for real estate brokers (IHK), new formats on current and future topics will be offered. Mr Leuchtmann highlights that EBZ's task has always been to help people and companies achieve greater success, not primarily to provide compulsory hours. This attitude shapes the orientation of the entire portfolio.
- —Artificial Intelligence in the Real Estate Industry
- —Digital Marketing Strategies and Social Selling
- —Current Legal Issues and Sales Approaches
- —Capital Investment and Business Succession
In addition to open seminar offerings, EBZ plans to expand its customised programmes for housing companies, brokerage firms, and banks. Company-specific qualification programmes, digital learning opportunities, and continuous knowledge formats are to play a greater role. With this strategy, EBZ underlines its claim to act as a quality leader in education and training for the housing and real estate industry. The aim is to promote sustainable professional competencies that go beyond merely meeting minimum requirements.
