Homaris, established as an integral player in the serviced apartments segment in urban locations, is strengthening its management team with the appointment of Kirill Pronine as Chief Financial Officer (CFO). Pronine, 43 years old, has been leading the company's financial strategy since June of this year. His appointment reflects Homaris's approach to combining expertise in institutional capital markets with entrepreneurial and operational build-up competence. This combination is intended to significantly support the company's continued growth.
Dennis Schenkel, Chief Operating Officer (COO) of Homaris, expressed satisfaction with the new appointment. He emphasised that in Kirill Pronine, Homaris has gained an experienced professional whose expertise is considered crucial for the company's growth initiatives. The collaboration is expected to promote Homaris's development at a strategic level.
Experience and Future Responsibilities
Kirill Pronine himself stressed that after various professional positions, he consciously sought a company with operational substance, a clear growth strategy, and a strong implementation team. He sees Homaris as a company that meets these criteria and looks forward to helping shape the financial organisation for the upcoming growth phase and establishing the foundations for further expansion.
Pronine brings many years of diverse professional experience from the fields of finance, investment, and building structures. Most recently, he was a Founding Partner at Core Capital. In this role, he advised medium-sized companies, entrepreneurs, and family offices in the areas of Interim Executive Leadership and Investment Advisory. His responsibilities included setting up HGB- and IFRS-compliant reporting structures, carrying out refinancing, and developing financial and liquidity processes. This will make significant contributions to the further development of Homaris's financing strategy.
- —Building a nationwide tradesperson network as co-founder of Sorgenfrei Zuhause.
- —Raising equity and debt capital in the millions for Sorgenfrei Zuhause.
- —Responsibility for the financial management of a high-growth operational business.
- —Extensive experience in corporate finance, asset management, structuring, and risk management at UBS, Deutsche Bank, and a Single Family Office.
The appointment of Kirill Pronine is to be understood as a targeted strengthening of Homaris's management for the company's next stage of development. The focus is on the further expansion of the financial organisation, accompanying the growth trajectory, and the financial control of expansion in existing and new markets. This strategic decision underscores Homaris's commitment to continuously expand and solidify its position in the serviced apartments market.
