Estate agents who have been using Street.co.uk's CRM tools for at least two years have recorded an average increase in acquisition volume of 24% compared to competitors. This is according to an analysis by the software provider. This development underscores the growing importance of specialised technology solutions for efficiency and success in real estate sales.
The study also found that properties marketed through the Street.co.uk platform were 23% more likely to reach 'sold subject to contract' status. This suggests improved market efficiency and accelerated sales processes, which could be directly attributed to the use of the CRM system.
The recorded increase in acquisition figures is a clear indicator of the CRM system's effectiveness in supporting agents. It enables a structured and data-driven approach to customer relationship management and property acquisition. The ability to engage potential clients more effectively and to better serve existing clients appears to be directly reflected in the reported success rates.
The reduced time to reach 'sold subject to contract' status indicates that marketing and sales processes are optimised by the software. This may include features for better property presentation, more efficient communication with interested parties, or improved management of viewing appointments and offers. The positive effect on the probability of closure represents a crucial competitive advantage.
These findings illustrate how technological innovations and specialised software solutions can transform the business model of estate agents. They not only contribute to increased productivity but also improve the chances of success in an increasingly digitalised and competitive market.
