Luxury fashion house Purple Style Labs, parent company of Indian brands such as Wendell Rodricks and Hemant Trevedi, signed a lease for 23,783 square feet of retail space at 601 Madison Avenue in the second quarter of 2026. This information comes from a recent retail report by JLL.
Purple Style Labs is expected to operate its Pernia’s Pop-Up Studio concept in this space. The addresses 601 Madison Avenue and the adjacent 603 Madison Avenue are already listed as its New York locations. Both properties are located on Madison Avenue, between East 57th and East 58th Street.
Market Data for Madison Avenue
The average asking rent for retail space along this section of Madison Avenue was $890 per square foot in the second quarter, as the report further states. Details regarding the lease term and the brokers involved were not communicated.
The owner of 601 Madison Avenue is J-2, an LLC associated with Buchbinder & Warren Realty Group. Buchbinder & Warren Realty Group has previously been involved in ground floor leases at the property, including a 12,000 square foot agreement for luxury watch brand Tourneau in 2019.
History and Current Tenant Structure
The location, seemingly only a temporary use for Tourneau, currently houses various retail tenants. These include Toka Salon, Yoshiko Hair Care New York, and Gloria Hincapie Body Contour & Art. Enquiries to Buchbinder & Warren and Purple Style Labs initially went unanswered.
Purple Style Labs also owns the Indian fashion magazine First Look Magazine, underscoring the company's diversification in the fashion sector.
