The IPH Gruppe has secured the lifestyle brand Motel a Miio as a new partner for Trendhaus Reischmann in Kempten. On 3 September 2026, the company's new location was opened on the ground floor of Trendhaus on Bahnhofstraße. Motel a Miio presents its range of ceramic and lifestyle products across an area of approximately 60 square metres in the entrance area.
The IPH Gruppe was commissioned by Reischmann to identify and approach suitable shop-in-shop partners for the Trendhaus in Kempten. The aim of this strategy is to expand the existing offering with concepts that provide new impetus while harmonising with the fashion house's positioning and target audience.
Lars Jähnichen, Managing Director of IPH Gruppe, stated that when developing and letting shop-in-shop spaces, it is crucial to bring together offerings that complement each other in terms of content and atmosphere, and create added value for customers. Motel a Miio brings a distinctive and trend-oriented product with high recognition value to Trendhaus Reischmann. The brand identity, price segment and design-oriented product range fit perfectly into the house's concept and its target audience. The prominent location in the entrance area also ensures additional attention and enriches the shopping experience.
Motel a Miio, known for its colourful ceramic products and tableware collections, is taking another step in expanding its presence in bricks-and-mortar retail within a strong commercial environment with this location.
Martina Reischmann, Managing Director of Reischmann, emphasised that the company's ambition is to continuously inspire guests and provide exhilarating shopping experiences. Strategic rental partnerships play an essential role in this. She explained that Motel a Miio enriches Trendhaus in Kempten with a strong lifestyle component, as the brand combines modern design with joie de vivre and therefore perfectly matches the house's orientation and urban atmosphere.
Ms Reischmann confirmed that the IPH Gruppe professionally and closely supported the partner search process from the initial analysis to the successful brokerage. The IPH Gruppe team precisely captured the requirements and specific characteristics of the house, identified suitable concepts, and purposefully coordinated the exchange with Motel a Miio. This resulted in a partnership that is convincing not only through its concept but also through the personal collaboration.
