The clothing company JEANS FRITZ opened its first store in MERCADEN® Böblingen on 27 August. This new addition expands the shopping centre's existing offering in the heart of the district town with a specialised range of jeans and casual wear for men and women. The new retail space is located on the ground floor of the shopping centre.
Across an area of 290 square metres, JEANS FRITZ presents an extensive selection of jeans in various styles, fits and sizes, designed to appeal to a broad customer base. The product offering is complemented by fashionable tops, jackets, dresses, skirts, and accessories. To mark the opening, a SPIN & WIN promotion was held, which included a prize draw for vouchers from the clothing company.
Sonae Sierra, which operates MERCADEN® Böblingen on behalf of the owner, was responsible for letting the space. Edip Özerol, Centre Manager for MERCADEN® Böblingen for Sonae Sierra, stated that in JEANS FRITZ, they have secured a provider with many years of expertise in the jeans and casualwear segment. He emphasised that the range would appeal to customers and ideally complement the centre's tenant mix. The expectation is that the new store will quickly become a highly frequented destination.
Katja Heyltjes, Regional Sales Manager at JEANS FRITZ, explained that with the new store in MERCADEN® Böblingen, a location has been found that meets the company's requirements regarding location, size, and competitive environment. The company, which operates approximately 400 stores in Germany under JEANS FRITZ and in Switzerland under BLACKOUT, places importance on a clearly structured, modern merchandise presentation in spacious sales areas. This, combined with dedicated staff, is intended to provide a pleasant shopping experience. JEANS FRITZ updates its women's and men's collections weekly and offers them at an attractive price-performance ratio.
The new store in MERCADEN® Böblingen represents the brand's first location in the district town, marking a premiere for JEANS FRITZ in this region.
