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gent Arena, a new real‑estate tech platform created by Florida entrepreneur Chris Dold, has quietly launched in South Florida, giving homeowners full control over the listing process and reshaping how agents vie for business. The service promotes fairness, transparency and results‑based accountability by letting sellers invite top‑rated agents to compete in a live online auction. Sellers set the asking price, commission and auction length, then watch agents bid for the exclusive right to represent their property.

    “Agent Arena delivers the transparency and control buyers deserve when choosing a listing agent,” says Dold, founder and CEO. “By injecting competition and visibility into a traditionally opaque process, we’re modernizing how listings are secured and creating a win‑win for homeowners and high‑performing agents.”

    The platform offers a streamlined, user‑friendly experience that levels the playing field. Sellers gain insight into market demand and agent performance, while agents earn rewards based on value, expertise and results rather than marketing spend or personal connections.

    With its soft launch in South Florida, Agent Arena is currently onboarding homeowners and professionals ahead of a nationwide rollout next year. “South Florida is the ideal launch market—dynamic, competitive, and full of savvy homeowners and agents who embrace innovation,” Dold adds. “We’re excited to bring a new level of fairness and transparency to one of the most important financial decisions people make: selling their home.”

    For more information or to request early access, visit www.agentarena.com.

    Media Contact: Aileen Bedeau, Director of PR (786) 843‑3735

    SOURCE Agent Arena