T
echnology is driving innovation in real estate, with companies constantly pushing boundaries through new products and partnerships. Here are some recent developments that highlight this trend.

    Tether RE took top honors at the 2024 T3 Technology Summit Pitch Battle for its agent safety and productivity platform. The company's focus on integrating technology with emergency response to protect agents stood out among competitors. This win underscores the importance of prioritizing agent safety, particularly given the alarming number of violent crimes against real estate professionals.

    DropOffer has launched a web-based platform that enables direct communication between buyers and homeowners for off-market deals. Buyers can search properties and make offers directly, with the option to involve agents if desired. The platform provides real-time messaging and AI-powered property insights to help buyers make informed decisions.

    Rayse, an agent-client communication platform, is now live in 200 brokerages. It aims to transform how agents communicate their value to clients by providing real-time tracking of services and transparency into the time and effort involved in transactions. This addresses common misconceptions about agent compensation and commissions litigation.

    The third-annual Exhibit Brokerage Brand Awards recognized four regional winners for excellence in branding and design across the U.S. Winners included @properties Christie's International Real Estate, Levin Rinke Realty, RE/MAX Results, and Windermere Real Estate. The awards evaluated over 400 brokerages on criteria such as storytelling, visual identity, marketing, and innovation.