realestate

Apollo Appoints Bert Crouch as Partner & Head of Real Estate Equity

Bert Crouch named Partner & Head of Real Estate Equity at Apollo, leading growth and strategy.

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ert Crouch has been named Partner and Head of Real Estate Equity at Apollo Global Management, taking charge of the firm’s real‑estate equity business, which now includes the recently acquired Bridge Investment Group. Crouch brings more than two decades of experience in real‑estate investment and portfolio management, having served as Head of North America at Invesco Real Estate and CEO of Invesco Commercial Real‑Estate Finance Trust. His expertise spans equity and credit, with a focus on high‑conviction, thematic strategies across the capital structure.

    In the transition, Robert Morse, Apollo’s Executive Chairman of Bridge, will assume a Vice‑Chairman role focused on origination and corporate/client relationships. Jonathan Slager will continue as CEO of Bridge, working alongside Crouch to drive growth across the platform.

    Apollo’s real‑estate platform manages over $110 billion in assets, offering diversified strategies in equity and credit across a nationwide footprint. The firm’s broader asset‑management business totals approximately $840 billion as of June 30 2025, spanning investment‑grade credit to private equity and retirement solutions through Athene.

    Apollo leadership highlighted the appointment as a strategic move to strengthen its real‑estate equity franchise. Partner and Co‑Head of Equity David Sambur said, “Bert’s deep investment experience and proven growth record reinforce Apollo’s commitment to a best‑in‑class real‑estate equity business. His leadership will accelerate our long‑term strategy amid improving market fundamentals.” Crouch echoed this sentiment, noting the opportunity to lead a vertically integrated platform capable of investing across cycles and delivering for institutional and wealth‑channel clients. He identified housing, industrial, net‑lease, and other key verticals as areas of emerging opportunity.

    Morse praised Crouch as “a talented real‑estate investor and executive ideally suited to drive growth in Apollo’s real‑estate equity business,” while Slager added that the partnership would enhance Apollo’s ability to execute strategy, capitalize on new opportunities, and deliver strong outcomes for investors.

    Apollo’s forward‑looking statements, as disclosed in the press release, reflect management’s expectations regarding business performance, liquidity, and capital resources. These statements are based on current information and assumptions, and Apollo acknowledges risks and uncertainties that could affect actual results.

    Contact information for Apollo’s Investor Relations and Corporate Communications teams is provided for further inquiries.

Bert Crouch appointed partner, head of real estate equity at Apollo.