R
eal estate is on the cusp of a new chapter, driven by technological advancements that are transforming the industry. According to the NAR, 95% of homebuyers use digital tools in their search process, with Zillow's 2006 launch being a pivotal moment in this shift.

    As proptech continues to evolve and Gen Z enters the market, technology will play an increasingly significant role in residential real estate. AI tools are improving daily, and savvy brokerages are integrating them into their operations. However, despite these advancements, human connection remains essential in real estate.

    Trust, integrity, and relationships remain as crucial today as they were before the rise of online platforms. In fact, a 2019 Homes.com survey found that 9 out of 10 Gen Z consumers intended to use an agent in their first home purchase, citing experience, local market knowledge, negotiation skills, and the ability to understand their needs.

    The key to success lies in combining technology with human expertise. Agents can leverage proptech to enhance relationships and interactions, such as using automated processes to improve online communication or tracking client search phrases to anticipate their needs.

    Staying ahead of the curve can be overwhelming, but Inman Connect New York is here to help. Join us January 22-24, 2025, to learn how integrating tech trends will propel your real estate business forward. Our expert-led sessions are designed to provide actionable takeaways that are easy to implement and high-impact.

    By embracing technology while maintaining the human touch, agents can thrive in a rapidly changing industry. Register today and step into the future of real estate, where technology and connection come together to drive growth.