M
ost homebuilders haven't reduced buyer agent compensation since the NAR settlement, with data showing little change at a national level. Instead, they're focusing on strengthening their relationships with real estate agents and rethinking incentives.
Key takeaways from a recent NAHB webinar include:
* Homebuilders should ask about buyer agreements upfront and be transparent about agent pay to maintain strong relationships.
* Commission fees haven't significantly changed, but some builders may need to adapt to new rules and market conditions.
* Builders can still offer VIP programs and incentives without violating post-settlement regulations by focusing on non-monetary rewards that build long-term trust and loyalty.
By adopting these strategies, homebuilders can navigate the changing landscape of real estate industry policy changes while maintaining strong relationships with agents and buyers.
