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uxury Presence has unveiled an "autonomous AI marketing team" designed to support real estate agents. The four AI specialists included in the team can handle tasks such as lead nurturing, SEO optimization, digital advertising, and blog creation without the need for human hires. This product aims to eliminate the complexity and overhead associated with traditional marketing teams.

    The AI marketing team is powered by PresenceAI, a proprietary technology that combines AI, large language models, and real-time MLS feeds. According to Luxury Presence Founder Malte Kramer, this tool will enable agents to improve their online presence while reducing time and money spent on marketing.

    York Baur, former CEO of MoxiWorks, has joined Lone Wolf Technologies as chief industry relations officer. During his tenure at MoxiWorks, Baur helped build the company to support over 800 brokerages and 400,000 agents. Lone Wolf aims to solidify its customer-first commitment with Baur's leadership.

    Anywhere Real Estate has adopted Canva Enterprise, a marketing platform that will be offered to all affiliated agents across its family of brands. The platform includes tools for creating customized marketing assets, social posts, and emails. Canva CEO Rob Giglio stated that the platform removes friction in agent marketing efforts, providing speed, quality, and relevance.

    Other recent tech news includes Lofty's "Blast" lead generation program now being available as a standalone product, Oppy integrating with Follow Up Boss to manage leads, and Rechat launching its AI agent assistant, Lucy.