T
he digital marketing company Collabra Technologies will be absorbed by Adx, Inc., a marketing startup specializing in AI-powered micro-ads. This acquisition is expected to close by April 30 and will see Collabra's CEO Russ Cofano depart his role, with COO Margo Fraker taking over as CEO of the combined entity's B2B division.

    Collabra had been focused on growing its reach through partnerships with MLSs and technology providers before the acquisition. Adx aims to leverage Collabra's technology for use in other industries with funding support from lead investor Doxxa. "This is a phenomenal opportunity to expand AdTech in cool ways that have not been seen previously," said Jim DuBois, Adx executive chair.

    Lofty has introduced Lofty Bloom, an automated lead generation product designed to help agents boost visibility at the ZIP code level and promise guaranteed exclusivity. The tool will manage all aspects of the lead gen lifecycle automatically, including prospecting, retargeting, follow-up, and nurturing.

    HomeServices of America has signed on with Zillow Showcase, an immersive listing product that allows agents to uplevel their listings with enhanced visual features and interactive floor plans. According to Zillow, these enhanced listings receive 81% more page views and typically sell faster and for a higher price than standard listings.