E
ric Jackson, founder of EMJ Capital, has taken two bullish positions on housing‑market stocks. In July he pushed Opendoor Technologies to a rally that lifted its share price from $0.53 to over $10 in less than three months. In September he disclosed a stake in Better Home & Finance, which also saw a price jump. Jackson says he sees a new chapter for U.S. housing, with both companies at the center.

    He believes the market will shift as the Federal Reserve cuts rates further and the 6‑7% range for 30‑year mortgages becomes unsustainable. “That’s not normal,” he told Business Insider. “We’re due for a reversion.” Until then, he sees Opendoor as a catalyst for renewed activity by helping homeowners sell quickly. As an “ibuyer,” Opendoor can make a cash offer and market the home simultaneously, offering liquidity within three days of acceptance.

    Jackson envisions Opendoor capturing up to 10% of all real‑estate transactions, mirroring Tesla’s early goal. Faster, cheaper transactions and lower commissions could attract Gen Z buyers, who are currently underrepresented in homeownership. Tech‑driven firms like Opendoor and Better are poised to reshape buying and selling, making the process faster, cheaper, and more accessible.