A
recent survey highlights growing dissatisfaction among real estate agents with local association services and multiple listing services (MLSs). Key findings include:
Agents see MLS value diminishing due to the removal of offers of compensation, with 55% believing MLSs will be "much less valuable" or "somewhat less valuable" without this feature.
Local associations are viewed as more relevant for education and professional development services, but other programs receive lower marks. Advocacy is seen as an important service, yet agents are not highly appreciative of it.
Associations and MLSs face a critical juncture in their history, requiring them to re-evaluate their value proposition and adapt to changing industry rules. The National Association of Realtors (NAR) settlement has led to lawsuits against mandatory membership and challenges to Clear Cooperation, threatening the role of MLSs.
To regain relevance, associations should focus on education and professional development programs, while MLSs need to effectively communicate their value to members. This includes highlighting the benefits of accurate, comprehensive, and timely information, as well as the critical role MLSs play in maintaining a fair marketplace.
Real estate professionals must recognize the importance of MLSs in providing reliable property information, preventing fraud, and promoting transparency. Without MLSs, the industry would be plagued by inaccurate and misleading advertising, similar to online platforms like Craigslist or newspaper listings.
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