R
ealty of America (ROA), a fully virtual brokerage, has launched in 23 markets across the country with over 2,000 agents already on board. Co-founded by CEO Eddie Garcia, President Mark Dimas, chief culture officer Erinn Nobel, and chief operating officer Peter Nobel, ROA promises to offer its agents a cutting-edge technology suite and a compensation plan that includes revenue and equity sharing.

    Garcia and Dimas bring extensive experience in brokerage leadership, with Garcia previously heading Realty of Chicago since 2012 and Dimas founding Mark Dimas Properties. The duo emphasizes that ROA's strength lies in uplifting its agents, who in turn uplift the communities they serve. "We're not just selling homes; we're building long-term relationships and helping agents create lasting legacies," Garcia said.

    The Nobels, Peter and Erinn, also industry veterans, have previously held leadership roles at eXp Realty and The Real Brokerage. Peter Nobel was chief strategy officer at Real from 2020 to 2023, while Erinn Nobel served as regional growth leader at eXp from 2014 to 2020 and chief culture officer at Real from 2020 until 2023.

    For ROA, culture is a core value, with the company committed to building a people-first environment where agents feel supported and empowered. "Culture isn't just a buzzword – it's how we operate," Erinn Nobel said.