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s a seasoned real estate marketing professional, I've learned that longevity in this industry requires a crucial mindset shift. It's a mantra that has served me well over two decades: "You can't make everyone happy – you're not pizza." This phrase hit home during a recent family vacation in the Italian Dolomites, where we enjoyed a delicious meal and stumbled upon a painting with these exact words.

    The conventional wisdom is to prioritize customer satisfaction above all else. However, I firmly believe that this approach can be detrimental to your business in the long run. Instead, focus on nurturing relationships with clients who appreciate you and your unique approach. Give them your undivided attention, and they'll reward you with loyalty, referrals, and glowing reviews.

    In contrast, invest little time and energy into customers who don't share your values or enthusiasm. This isn't about being dismissive or unprofessional; it's about preserving your mental and emotional well-being. As the saying goes, "The reason why businesses fail is because nobody loved them." By prioritizing relationships that bring you joy, you'll create a positive feedback loop that fuels your success.

    Longevity in real estate is about building value for your clients, yourself, and your family over time. It's not about being everyone's friend or trying to please every customer. You get to choose the weather of your business relationships – so why not opt for sunshine? Focus on delivering exceptional service to those who appreciate you, and let go of the ones that drain your energy.

    As we approach the holiday season, take a moment to reflect on what you're thankful for in your business. I'm grateful for the opportunity to serve clients with integrity and passion. And remember, being a pessimist isn't about being negative; it's about being an optimist with experience. So, reserve the right to be selective about who you work with, and prioritize relationships that bring you joy and fulfillment.