R
ainy Hake Austin, president of The Agency, joined Tracey Velt on the RealTrending podcast to discuss real estate leadership and operations. As a top-ranked brokerage with nearly 100 offices nationwide, The Agency has successfully scaled its boutique feel while maintaining a strong culture.

    Hake Austin emphasizes the importance of ethical leadership in an industry shifting away from transactional mindsets. She also highlights how The Agency is leveraging artificial intelligence to enhance internal processes. To maintain its unique culture as it grows, The Agency focuses on intentional processes and systems.

    "We've had great success scaling our brand," Hake Austin said. "We focus a lot on processes and systems." This includes a thorough courting process for new partners, with personal meetings between Hake Austin and each global partner before joining. To maintain its culture, The Agency has centralized teams that provide regular support to offices.

    Hake Austin explained that her team meets with all offices monthly, while the marketing team trains local staff and mentors global partners on the latest strategies and trends. This approach ensures consistency across the organization and helps new partners integrate seamlessly into The Agency's culture.