I
n the Lowcountry, real‑estate activity never truly stops, even during the holiday lull. For buyers and sellers, the season can offer a quiet window of opportunity.

    **Why the holidays matter**

    Debra Jadwin of Pam Harrington Exclusives notes that the festive period can be a “hidden sweet spot.” With fewer buyers on the market, competition drops and motivated parties on both sides can make deals faster. Buyers who pause their search until after New Year often find themselves in a stronger negotiating position because there are fewer competing offers.

    Tricia Peterson, broker‑in‑charge at Island Real Estate, explains that the market usually cools from November through mid‑January. Yet listing a home during this time can still be smart. In 2025, homes have been staying on the market longer, and many buyers have stayed away because of high interest rates and affordability concerns. As rates have eased, buyers are re‑entering the market, but inventory remains tight. For instance, December 2024 saw only nine new single‑family detached listings compared to nearly 300 for the entire year.

    **Opportunities for different buyers**

    Melissa Harrington, also with Pam Harrington Exclusives, points out that primary‑home buyers tend to be quiet during the holidays, but second‑home buyers and investors can benefit from the reduced traffic. With more time off work, there are more last‑minute showings and open‑house chances.

    Realtor Cortney Franklin encourages buyers to take advantage of the off‑peak schedule, but reminds them that holiday plans can delay negotiations or closings. Flexibility is key. Because families are busy, showings are fewer, giving buyers a chance to view homes without the pressure of competing offers. Sellers who remain flexible and open to last‑minute showings increase their chances of selling, even if the house is full of guests.

    **Pricing and inspection tips**

    Harrington advises buyers to look at how long a property has been on the market. A long‑standing listing may be overpriced or have hidden issues. Price reductions are common, so making an offer can be worthwhile. Once a home is chosen, inspect it with a winter lens—check heating systems, insulation, and how it handles cold nights or rare snowstorms. Even though Charleston winters are mild, ensuring the home can cope with winter conditions is prudent.

    Franklin suggests using the slower pace of the season to reflect on what you truly want in a home. Confirm your financing in advance, evaluate long‑term value, and make sure the property aligns with your goals. Lenders and inspectors often have lighter schedules during the holidays, which can speed up the process.

    **Seller strategies**

    Sellers should stay flexible for showings. Even if your home is hosting holiday guests, be open to last‑minute visits. Buyers in December are usually relocating for work or planning ahead for the new year, and they tend to be serious and decisive. With fewer listings on the market, a well‑priced home stands out. A realistic, strategic price is more likely to win than an over‑priced one that sits on the market until January or February.

    **Stay positive and patient**

    If a buyer’s offer is accepted, the closing may still fall during the holidays. Coordinate inspectors, surveyors, lenders, attorneys, insurance, contractors, and maintenance early, because key parties may be on vacation. Franklin reminds everyone that the market can slow down, so maintaining a positive attitude and patience throughout the process is essential.