H
oward Hanna Real Estate Services has announced that Allen Tate Realtors, a prominent real estate company in the Carolinas, will now operate as Howard Hanna Allen Tate Real Estate. This rebranding marks the first time the Howard Hanna brand will have a presence in North and South Carolina.

    The move signifies Allen Tate's commitment to innovation, growth, and delivering exceptional real estate services to clients across the region. "This is more than a name change – it's a growth move," said Howard W. "Hoby" Hanna IV, CEO of Howard Hanna Real Estate Services. "We're aligning two iconic brands to bring even more opportunity, tech-forward programs, and marketing power to better equip our agents."

    With this rebrand comes access to Howard Hanna's national and global reach, including marketing platforms, proprietary tools, mortgage and insurance services, luxury affiliations, and innovative programs like the 100% Money Back Guarantee. The company also announced the establishment of its Children's Free Care Fund in the Carolinas, with initial donations of $10,000 each to Levine Children's Hospital in Charlotte and Duke Children's Hospital & Health Center in Raleigh/Durham.

    Gary Scott, president of Howard Hanna Allen Tate Real Estate Services, noted that the leadership team will continue to guide the company towards greater success. "Uniting under one brand allows us to unlock new potential, helping more agents grow their businesses and more families sell their home with confidence," said Hanna. Today, Howard Hanna has over 500 offices and 15,000 real estate professionals across 13 states, connecting deep local roots with national strength.