T
he iconic Flatiron, a New York landmark since 1902, is set to become a residential tower of 38 luxury units. Developers Brodsky Organization and Sorgente Group have filed an offering plan with the state attorney general, projecting a sell‑out of roughly $375 million from the first 18 homes, and an additional $5 million from 38 storage lockers and six wine cellars, bringing total expected proceeds to over $380 million. Prices will range from just under $11 million for a 3,000‑sq‑ft, three‑bedroom unit to $50 million for the largest apartments on the 20th and 21st floors, each exceeding 7,400 sq‑ft with five bedrooms and five baths. The 21st‑floor penthouse includes a 33‑sq‑ft terrace, while a top‑floor loft offers 3,200 sq‑ft of outdoor space yet to be priced.

    Marketing is handled by Corcoran Sunshine Marketing Group, with brokers Donna Puzio and Angeli DeCecchis leading the effort. Corcoran’s Steve Gold announced on Instagram that he has already secured a signed deal, indicating sales are underway. A project spokesperson declined to confirm the official launch date.

    The building’s Beaux‑Arts limestone and terra‑cotta façade, designed by Daniel Burnham, is undergoing meticulous restoration in partnership with the Landmarks Preservation Commission. The work includes installing more than 1,000 new windows and replicating thousands of ornamental pieces. Interior design is by Studio Sofield, whose portfolio includes Bergdorf Goodman’s men’s store and 111 W. 57th St. Principal William Sofield is reinterpreting historic details—marble mosaics, wrought‑iron accents—in a contemporary style that honors the structure’s heritage.

    The Flatiron’s conversion follows its 2023 acquisition for $160 million by a consortium led by GFP Real Estate’s Jeffrey Gural, Sorgente Group, ABS Partners, and Nathan Silverstein. Earlier that year, the property was auctioned under court order; a 31‑year‑old bidder, Jacob Garlick, won the $190 million bid but failed to pay, prompting a second auction where the current owners reclaimed the building.

    Once the scaffolding is removed, the renovated tower will house 38 private residences, marking the first time the 120‑year‑old triangular structure has been used as a home. The project blends historic preservation with modern luxury, offering New Yorkers a unique opportunity to live in one of the city’s most celebrated landmarks.