A
notable shift in the local real estate landscape has taken place with the arrival of a new office that's managed to poach several high-performing agents. This is no small feat, especially considering the importance of personal branding and individual relationships in the industry.
Located in the heart of downtown Traverse City, this office boasts a prominent address in a building undergoing a significant renovation. The office itself is an amalgamation of two well-known brands: @properties REMI Christie's International Real Estate. For those familiar with it, the office is simply referred to as Christie's – a nod to the esteemed auction house synonymous with high-end luxury.
The convergence of these two entities has resulted in a unique presence on Union and State streets, formerly home to Cousin Jenny's building. The Traverse City Business News takes an in-depth look at this new office and its agents in our August issue.
